The Role of Before and After Photos in Dental Consultations

The Role of Before and After Photos in Dental Consultations


4 min read
Having a dental consultation might seem like the easy phase of a treatment. But make no mistake about its importance — without a successful consultation and signed agreement, you’ll never get to perform the more complex treatment work.

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Identifying the Issue


Having a dental consultation might seem like the easy phase of a treatment. But make no mistake about its importance — without a successful consultation and signed agreement, you’ll never get to perform the more complex treatment work.

Showing your patients before and after photos as part of your dental consultation can help you bring your recommendations to life and close more deals. Here’s more on why they’re such a beneficial sales tool:

Before and after photos put the end result in sight.

Dental patient education

Once you’ve discussed treatment options with your patients, one of the things they start envisioning is how the end result will look. Even though every case is a little different (because every person is different!), your patients still want to see what their outcome will look like. Before and after photos can help to plant the right image and expectations in their minds. It gets them excited about their potential and offers them a glimpse into their very near future. This alone makes it one of your most effective marketing tools, as photos can be enough to seal the deal and add your patient to your appointment schedule.


They highlight your expertise


The best before and after photos are the ones you’ve taken of your very own patients. These photos are your chance to sell yourself and let your patients know why you’re the best person to help them. It also shows that you’ve been trusted by other people and have helped them get great results.

This matters more to your patients than you might think. They want to trust someone with experience, someone they truly believe can help them get the results they want. There’s no greater proof than showing them what you’ve already accomplished with real patients.

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They make you look more professional


Taking before and after photos is proof that you’ve anticipated the needs of future patients. It shows you care about the quality of your work and know the value of planning for the future. This is a hallmark of the most successful dental practices, as they’re focused on earning the trust of their patients and are proud of the work they do. When you have photos to offer your patients, you’re demonstrating that you care about their experience as well as the results you’ve gotten for other patients. You’ll appear like a seasoned professional and may even grow your practice faster!

Get before and after dental photos at your fingertips.

Dentist-patient communication

There’s no replacement for taking before and after photos of your own work and patients. To supplement these images, consider the advantages of the new DentiCalc app that brings dental animations to your fingertips. The app offers a number of animations of common dental procedures so patients can see what you’ll be doing and how the procedure improves their dental health.

Download the app today and empower every consultation with professionalism, expertise, and confidence.

For more information about how DentiCalc can help enhance your treatment plan presentations, click here.

For more informational dental blog posts, click here.


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