The Importance of Complete Transparency with Patients

The Importance of Complete Transparency with Patients

73% of people searching for a new dentist begin with an online search. It’s crucial to ensure that your dental practice is being discovered by potential new patients; continue reading to learn more.

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What is Search Engine Ranking?

Your website’s search engine ranking determines the numerical position in which your site appears when someone places a search.

Websites with high search rankings will appear in the first page of results, which dramatically increases the chances of capturing the searcher’s attention; it’s currently estimated that just 3% of people click past the first page of results when placing an online search. This means that 97% of people are simply browsing the first page of results that appear and making their choice from that small selection of choices; this highlights just how important your site’s search ranking really is.

The Importance of Complete Transparency with Patients

What Determines Ranking?

There are a few different things that determine the ranking of your website, but the most influential factor is your website’s SEO optimization.

SEO, short for Search Engine Optimization, is an algorithm that determines your website’s search ranking by scanning your topic for relevant keywords and key phrases that are being used when searches are placed online.

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For instance, if someone places a search for “root canals in (city name)”, websites that have incorporated this key phrase into their web copy or in the form of an informative blog have much higher chances of achieving a high ranking. The more specific the SEO keywords are, the better; it’s all about considering your target audience, what they’re searching for, and optimizing your content to capture their attention.

DentiCalc features a treatment cost calculator, which allows you to provide you with a comprehensive price estimate for your patient while you discuss their treatment plan.

How to Improve Your Search Engine Ranking

There’s a few different methods for improving your website’s SEO and search engine ranking for your dental practice. These methods include:

  • Keyword Optimization: As previously mentioned, optimizing your content to contain SEO-friendly keywords and phrases is one of the best ways to improve your search ranking.
  • Blogging: Developing a blog on your website is a great way to keep a constant flow of new and valuable SEO keywords moving throughout your website. As search rankings are constantly changing, this can work in your favor. A constant influx of optimized keywords can dramatically increase your search ranking.
  • Link Building: Connecting other sites to your own through the use of links is referred to as link building. While simple, this method can be powerful once you begin to build connections.
  • Do Your Research: Taking the time to research your competitors that have a high search engine ranking can help you get a good idea of what works and what doesn’t. While of course you don’t want to copy others, building ideas off what you find is a great start.

The Importance of Complete Transparency with Patients

DentiCalc 4in1: The Dental Calculator

Once you’ve followed the steps above and taken steps towards improving your search engine rankings, you’ll want to ensure that your incoming new patients will have the best possible experience during their first visit.

DentiCalc 4in1 is an intelligent application that will provide you with a large library of videos, pictures, and animations that will help you better explain treatment plans to your patients.

Download the app today and empower every consultation with professionalism, expertise, and confidence.

Try it NOW!

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