Growing a Dental Practice in a Small Town

Growing a Dental Practice in a Small Town

It can be difficult to grow a dental practice in a metropolitan area that is full of competition, but growing a practice in a small or rural town is not without its challenges, as well. Here’s some tips for growing a dental practice in a small town.

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Get Involved

Small towns place a large emphasis on community.

Getting your practice involved in community fundraisers, seminars, and other events is a fantastic way to spread the word about your practice and showing that you value your relationships with those who live in your town.

This allows people to put a face to the name of the business, and shows that you are more than just a white coat. As you build personal connections with people, they will begin to see you more as a compassionate friend or neighbor rather simply as a dentist hoping to make a profit.

Growing a Dental Practice in a Small Town


One of the best things you can do to market your dental practice is to develop a well-maintained website and blog.

Your practice’s website is likely to be one of the first ways that people come into contact with your business; it’s extremely important that it is simple, informative, and provides a call to action to direct new patients to make an appointment.

Your website’s blog is a great way to advertise; sharing informative blogs that cover a wide variety of topics is a great way to keep traffic constantly moving throughout your website.

This is essentially free marketing, and it is something that can continue to boost your search engine rankings and keep a steady flow of new patients coming through your doors.

Shop Local

Contributing to the local economy and shopping local is a great way to show your support for your fellow business owners; think of it as a “you scratch my back, I scratch yours” type of deal.

Shopping local shows that you place a strong value on your relationships with the locals in your town. It will likely be a deciding factor for them when it comes time to decide to commit to treatment in your office or a competitor’s office in another town, as well.

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Offer Specialized Services

In rural areas, making the trip to a dental professional that provides specialized services can be a bit strenuous or time-consuming.

Growing a Dental Practice in a Small Town

Practices that offer extractions, implants, and other specialized services in-office are highly likely to gain popularity in a small town; the fact of the matter is that people would much rather only have to travel to one singular place in order to get the dental treatment they need. The convenience of having everything done under one roof is enough to keep people coming back, time and time again.

Word of Mouth

The old expression, “good news travels fast” is absolutely true, especially in small towns.

In small towns, where everyone knows one another and there’s an emphasis on community, good old word of mouth can be your biggest source of advertisement.

Treat your patients well and ask them to share their experiences with friends and family; you’ll find that you’ll be well on your way to building a reputable small-town practice.

DentiCalc 4in1

DentiCalc 4in1 can help completely revolutionize the way you complete treatment plan presentations with your patients, which in turn will help build trust and confidence in you as a dental care provider.

In a small town, this can be extremely beneficial. When you take the time to fully explain treatment and ensure that your patient is comfortable and confident, they are likely to share their positive experience with friends and family.

DentiCalc’s incredible dental visual aids will help you build a name for yourself and your practice, helping you provide your patients with exceptional and informative dental care.

Following the tips you’ve learned here, you’ll be on your way to Growing a Dental Practice in a Small Town. You’ll find that building relationships with the people in your community will be something that benefits both you and your practice for years to come.

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