DentiCalc > Dental Blog > Specifically for Dentists
How are digital marketing trends changing in 2021? We’ve put together what to expect; continue reading to learn more about digital dental marketing in 2021.
If you haven’t already, automating your digital marketing could be the biggest decision you make in 2021.
There are various different aspects of digital marketing that have to be constantly updated and managed; when you add it all together, it can be a bit overwhelming. You may find yourself realizing that you forgot to send out an email newsletter, or posted on your practice’s Instagram. Automating your marketing allows you to rest assured knowing that everything is automatically done when it should be.
Examples of marketing automation include:
Scheduled social media posts
Scheduled emails
Autoresponders for email
Automatic chatbots and assistants
Scheduled blog posts
You can check into using different programs that specialize in specific marketing areas, or you can choose to use a comprehensive software that keeps everything in one place; the choice is yours.
2020 was a whirlwind year, filled with trials and tribulations for all.
Just as every aspect of day-to-day operations in the practice changed, as did dental marketing. Along with the arrival of the coronavirus brought new standards for business management and marketing strategies.
In 2021, we’re going to continue to see marketing trends with concentrations in:
Brand reputation
Public relations
Short and long term growth
Following health/safety guidelines and regulation
Patient safety and peace of mind
Patient education
Optimizing for Voice Search
It’s currently estimated that nearly 40% of online searches are conducted using voice search.
If you haven’t taken steps to optimize your content for users that are using voice search to conduct research, 2021 is the time to do it. In order to optimize for voice search, make sure that all content is conversational, easy to understand, and informative. Design your content based upon what you know your audience will be searching for.
Patient Experience and Retention
In dentistry, the patient is always priority number one. There is no exception when it comes to digital marketing tactics.
Taking a patient-centric approach to marketing in 2021 is crucial. Ensuring that your patients understand that you have their best interest in mind and at heart is a great way to set yourself apart from other dentists who may just appear as a white coat with a hand out to most people.
Marketing campaigns that place an emphasis on improving, patient experience and enforcing patient retention is absolutely crucial for dental marketing in 2021.
Design interactive and informative marketing tactics that allow patients to give feedback and have their voice heard. Videos, fun animations, polls, quizzes, and informative facts are a great place to start.
DentiCalc 4in1
As we head into 2021, we’re seeing an increased demand for a focus on digital interactions with patients. This doesn’t stop with your marketing tactics.
DentiCalc allows you to use technology to further your connection with your patients. While traditional methods of treatment plan presentations may leave patients with questions, DentiCalc provides you with thousands of visual aids that will help you explain everything completely.
Strengthening your relationships and increasing trust with patients helps ensure that you establish a good name for both yourself and your practice, which will truly serve as an additional form of marketing as word spreads about your business.
Download the app today and empower every consultation with professionalism, expertise, and confidence.
